Shin Youjin, Editor-in-chief of Elle Korea, Karen Langley, Senior Fashion Editor of Dazed & Confused, fashion designer Richard Nicoll, and other leading figures from the international fashion scene discussed current trends in fashion design, branding, distribution, and marketing at a recent Fashion Week event for up-and-coming Seoul designers. There was a palpable excitement in the air as guest speakers traded insider tips, heralded the emergence of film as a powerful artistic, communicative, and branding tool, and mused on the effect of High Street and celebrity designers on the general perception of fashion and its value as a traditional craft. Seoul’s designation as the 2010 world design capital and the significant increase of global interest in Korean fashion lent particular gravitas to the proceedings. The October 19th event at The Bailey House gave the talented audience of designers tangible tips on how to capitalize on the buzz and significantly expand their customer base in Europe and North America.
