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10 corso como

Since opening on March 28, 2008 in lively Cheongdam-dong, 10 corso como Seoul has become an enigmatic emporium of cultural cool and sophisticated style. The space provides the virtual narrative of a magazine layout, allowing shoppers to promenade through fashion, art, design, and literature, snapping up Kelly bags, Galliano frocks, and poetry along the way.

The fashion boutique, bookstore, design studio, and Italian garden restaurant feature a top-floor gallery space for temporary photography and couture and vintage clothing exhibitions. The stunning three-level design features 10 corso como’s trademark circle motif, resin floors, and eye-popping art by American artist Kris Ruhs. 10 corso como founder and former Italian Elle editor-in-chief Carla Sozzani chose Seoul as the concept store’s first international location because of the city’s unique dynamism and her admiration for partner Samsung Group’s philosophy and attitude towards culture and art.

Image Credits: Vanni Burkhart